Blogging is a term that means different things to different people. To some people it means keeping an online journal. To others blogging is about creating a community of people who can contribute to a growing discussion on a specific topic. To me, however, blogging is about creating and running an entire web site. That’s because blogging can actually be used as a complete content management system for almost any web site.

There are several reasons why you should consider using blog pages to run your entire web site. These include:

* You can make changes to your web site content without the need for specialist software

* You can make changes to your content from anywhere you can access the web; you don’t need to be at your PC.

* You can make changes to content quickly more quickly than with software.

* You can make changes to content without incurring cost unlike using a web design agency.

* You can use blogs to create content with colleagues, working as a team something that’s more difficult and more costly with software.

All of these benefits can be obtained free of charge using Blogger.com to run your pages. To use Blogger.com as a content management system, take the following steps:

1. Create a web page template for your entire site.

2. Include Blogger.com ‘tags’ for each blog entry within your template. The key tags you will need are: < $BlogItemTitle$> and < $BlogItemBody$>. These tags will insert the title and the text for each item you enter into your blog.

3. Set up each page of your web site as a separate blog using the ‘advanced’ settings.

4. For each blog, use your template code as the template within Blogger.com

5. Post a single entry into each blog, which is the main content for your page.

6. Publish your blog! That’s it!

In the future, you will be able to change the content or add to it, simply by logging onto Blogger.com, choosing the appropriate blog (or page of your web site) and then editing the post item.

People are beginning to realize the potential for content management using blogs. You no longer have to see blogs in terms of a single page that is added to your web site. Instead, you can view blogging as the way you run your web site.

If you want answers to the top blogging questions you can get a free guide to the Top 15 Questions on Blogging from: http://www.infoselling.com/blogging/howtoblog.htm

About the Author

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.

http://www.infoselling.com

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I recommended that you get a Blog and link back and forth to your website. Combining a blog and a website is an effective way of generating traffic.

What is a Blog? A Blog, or a Web Log, is an online diary where you can post your thoughts and keep it as a private journal or you can place it where your readers can get together and place entries. When blog first came, it was adopted by teenagers and later by adults to write about their daily lives. Then writers and journalist entered the blog world writing about books and investigative reports. But, there’s a few people invented “Business Blog”.

Suddenly blogs started appearing on business websites all over the Internet after people discover search engine like Google and Yahoo were displaying blogs. The impact was huge. As a result, people starting creating blogs hopping to get more prospective customers to visit their websites.

1. User Friendly

Blogs are easy to update and are automatically formatted as you upload them. The easiest way to get started is to create a free account in http://www.blogger.com. Blogger is part of Google and it offer dozens of templates which you can customize by changing layouts and colors. It allows you to publish your blog without the need to know about HTML or FrontPage and FTP etc… All you need to do is write your own content.

2. Create Discussions & Write Honest Reviews

Having your own business blog allows you to create discussion about the program or products that you are selling and list any updates to your regular website. You need to know your products andpreferable use it yourself so that you can write honest review about it. What better way to promote a product and get people to believe it’s great than to say you use it too? In other words, it enables you to interact with your prospects. Blogs have a comment function which allows your customers and prospects to post their thoughts and opinions. As a result, your potential customers will have more trust and confidence in your products or services.

3. Increase Search Engine Ranking

Search engines love blogs because they are frequently updated with fresh new content. Compared to new sites, active blogs are indexed quicker by many search engines. After the blog is indexed, the pages you have linked to the blog will also get indexed. The more frequently you update your site, the more frequently your blog will get indexed, and this helps to boost your search engine rankings. If you make regular postings to your blog, you can be sure the search engine will visit your blog again and again.

4. RSS Feed

Most blogging service providers have RSS (Real Simple Syndication) built-in. Readers can even subscribe to RSS which notifies them your new posting in your blog. This allow others to publish your feed on their sites and gain more free exposure and traffic to your site.

About the Author

Bibi Liew is the owner of http://www.ebusiness-insights.com
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