It\’s About Time: Ray Ozzie Is Blogging 
Microsoft Watch - 2 hours, 13 minutes ago
Microsoft Chief Technology Officer Ray Ozzie has started blogging (again). Save to My Web

More judgment: bringing it to the blogs 
Blogging Baby - Nov 15 11:56 AM
I met James through blogging, and we got to know each other better when she became pregnant , about a month after I got pregnant with Truman. Both of us found lots of support on personal pregnancy blogs. Then. We had babies, we posted lots of cute photos, and the support, it seems to be modifying somewhat. Because once you have children and you start complaining about anything, Save to My Web

Jeremy Zawodnys Dumb Blog 
WebProNews - Nov 16 11:24 AM
Put the flamethrowers down, folks; Zawodny referred to his site as \”my dumb blog\” and discussed the joys and perils associated with blogging at Yahoo. Rich Ord sent along details of Zawodny\’s talk at PubCon.Save to My Web

Smartphone & Pocket PC Magazine get a blog 
Geek.com - Nov 16 9:24 AM
I enjoy blogging and reading blogs, and I am always on the hunt for new ones to add to my RSS aggregator, especially those related to mobile devices. I was surfing around and discovered that the great people at Smartphone & Pocket PC Magazine now have a beta blog site up and running.Save to My Web

Ahhh, he\’s a disappointment 
Chicago Tribune - Nov 16 8:59 AM
Former Bears and Dolphins coach Dave Wannstedt, now coach at the University of Pittsburgh, has continued his less-than-impressive performances, at least from a public view.Save to My Web

Katie Holmes gives up acting for motherhood? 
Blogging Baby - Nov 15 9:26 AM
Ive never been so up on gossip than since I started writing for Blogging Baby. Today rumor mills are churning out supposed tales about Katie Holmes, the future Mr Tom Cruise, giving up her acting career to be a stay at home mother. Ive been an at home mother since my daughter was born, so I definitely see the value and worth of the job. However, the whole TomKat phenomenon makes me wonder Save to My Web

1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.

2. Having your own business blog gives you credibility and a forum where you can show your expertise.

3. Readers can comment directly onto your blog, creating interaction and interest.

4. No more waiting for your web designer to update your web site.

5. You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast into the blogosphere instantly.

6. The search engines love blogs and will pick up your keywords easily, boosting your rankings, making it easier for people to find you on the web.

7. Customers are drawn to personality behind the business. Human voices convey intimacy beyond PR-babble. (To read about this topic read The Cluetrain Manifesto. The first chapter is available free online: http://cluetrain.com/apocalypso.html.)

8. You can network and build up a community of like-minded readers. You blog, people comment. Others blog, you comment. Before you know it, more people have heard of you and your business because the buzz gets passed around.

9. You can test out new ideas and get instant feedback. Get your customers and prospects in on the act now and let them help you help them - invite them to talk back! Let them see how you develop your products and services and they can show you how to best to serve them.

10. You can use your blog side-bars to promote your products, your affiliate products, run blog ads, sell books, and any other product or services you have. You don t have to include this in the body or content of your article; therefore your posts - your writing - can remain content rich and free of promotional hype.

Finally, email marketing and electronic newsletters are struggling because of over-crowded inboxes, spam problems and filters.

- On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]
- E-mail marketers are seeing their open-rates range from only \”mid-20s to just over 50 %\” [source: ClickZ.com]
- That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?
- AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder. [source: ClickZ.com]

Sit up and pay attention. The time to start blogging for your business is now.

About the Author

Denise Wakeman of Next Level Partnership, and Patsi Krakoff of Customized Newsletter Services, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blog at http://www.buildabetterblog.com

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